Call for unity with "Japanese number". Carbel Posts Advertisements at 7 Stations Nationwide
On July 27, Carbell, which operates a nationwide chain of "100 Yen Rent-A-Car", placed an advertisement with a "Japan Number" license plate design at seven stations nationwide: Sapporo, Sendai, Omiya, Shinagawa, Nagoya, Osaka, and Hakata. are posted in order from
This advertisement was planned to appeal to the "overreaction to out-of-prefecture number plates", which is a concern again during the summer vacation period. During the self-restraint period due to the spread of the new coronavirus infection, cars with license plates from other prefectures are being driven, graffitied, and excessive reactions occur just because the license plate is outside the prefecture. In response to the topic of "hunting number plates outside the prefecture", we have responded to the anxiety about the second and third waves of the new coronavirus, discrimination and slander against others caused by lack of peace of mind, "once again". Let's unite as Japanese citizens and overcome uncertainties while accepting diversity."広告のビジュアル
The message begins with ``Shinagawa number for cars, Japanese number for heart'' (depending on the area where the number is posted, the number area such as Shinagawa, Nagoya, Osaka, etc.) "Life has changed a lot. Next time is when our hearts change. Right now, we are being tested. Either we fall apart, or we can overcome it as 'one team of Japan.'" No one is to blame. We are all connected as one.”仙台駅大宮駅品川駅名古屋駅大阪駅博多駅
Kazumasa Ito, CEO of Carvel, planned this advertisement. He commented as follows, saying, "I want to convey a message that only Carvel can."株式会社カーベル 代表取締役 伊藤一正氏
We want to deliver happiness to our customers through cars. "Happy customers x happy staff x happy managers = happy tornado" This is what Carvel is aiming for.
This time, we sent out a message in the form of a "license plate" triggered by the issue of "license hunting outside the prefecture" that we feel familiar as a company involved in cars. Carvel has a company motto, "Do you like it or do you like it?" Hate = not make enemies, I believe that rivals and competition are necessary in life and business, but enemies are unnecessary.
This message is not only for Carvel, but also for myself as a professional wrestler who wants to make everyone happy. This message will be seen by as many people as possible, not only for hunting numbers outside the prefecture, but also for "recovering" from the virus of the mind, and each person will overcome the difficult situation with the feeling of "Japanese number". I wish I could go.
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